Behind the brand

ILORAE

We were promised glow.
But somewhere along the way, that glow got buried under ten steps, five products, and a drawer I stopped opening.

I didn’t stop caring about my skin. I just got tired of the noise.
Of feeling like I was doing it wrong if I skipped a serum.
Of needing time I didn’t have, energy I couldn’t give, and a routine that didn’t fit my day.

I wanted skincare that worked with me.
Something I could use between meetings. In the car. Before bed. Without thinking twice. Without judgment.

That’s how Ilorae was born.
From the idea that care could be simple. That glow could come from ease, not effort.
A balm that hydrates, soothes and restores wherever you are, whenever you need it.

If you’ve ever felt like skincare asked too much of you,
Ilorae is my answer, and maybe yours too.

With love,

Elodie Hartwell

Founder, Ilorae